GHP Softworks
Stop renting your CRM. Custom CRM development for a system you own.
Custom CRM development is one build around how you already work: no monthly platform rent, and no per seat tax.
You stop bending the business to fit a vendor's screens. We build the data model, the pipeline, and the integrations, and you keep the code and the data.
The subscription is the product
A custom CRM for small business is the alternative when the monthly stack is the problem, not the missing feature.
Stack
CRM, email, scheduling, Zapier, and reviews are separate bills that still do not share one record.
Seats
Per user pricing goes up when you hire, even if the new person needs one screen.
Process
You change how jobs move so they match the software, instead of the software matching the job.
Data
The vendor holds the export, and you keep paying for modules nobody opens.
How we build a custom CRM for small business
A CRM development company should show the work while it is being built, not deliver a surprise at the end.
Step 1
Process mapping
We document how leads, clients, and jobs actually move through the business before any screens are designed.
Step 2
Build
The data model, pipelines, workflows, and integrations are built in sprints with a weekly demo. A basic custom CRM typically takes 2–4 months. A mid market build with full automation typically takes 4–8 months.
Step 3
Launch, migrate, and support
Data is moved off the current CRM, the team is trained, and a maintenance option is there if you want it.
What you keep when you build a custom CRM
The point of the build is ownership. The workflow is yours, and so is the system.
- A custom data model and pipelines for how you actually sell and deliver.
- Workflow automations matched to that process, not a generic stage list.
- Integrations with the calendar, email, SMS, accounting, and phone tools you already use.
- Role based access and reporting dashboards.
- Full source code and data ownership.
- A migration off your current CRM.
- A post launch maintenance option.
Custom CRM builds are quoted, not listed
Off the shelf CRMs charge per user every month, and you adapt the process to the tool. A custom build is the data model, the workflows, and the integrations, without that adapting. There is no real price on this page.
Quoted on the call.
Pricing being finalised book a call for a quote.
GoHighLevel or a custom CRM
| Compared item | GoHighLevel | Custom CRM |
|---|---|---|
| Monthly cost | $97–$497+ per month, and it scales with use | $0 platform fees after the build |
| Time to launch | Weeks | 2–4 months for a basic build |
| Data ownership | Vendor-controlled | Full ownership |
| Lock-in | High | None |
| Best fit | You need speed and marketing automation out of the box | A unique workflow, data you own, and no more stacked subscriptions |
If you need to be live in weeks, with marketing automation that already exists, start with a GoHighLevel setup. If you have outgrown rented software, or you need the system to follow your process, custom CRM development is the thing you keep. One year of GoHighLevel at $400 a month is $4,800 you do not get back. A custom build is an asset. The ladder is simple: start on GoHighLevel, and move to a system you own when the rent is the problem.
Proof
A sample of shipped work. The full list is on the case studies page.
AI front desk for salons, spas, clinics, restaurants, and hotels. It answers calls, handles messages, and books appointments.
AI / SaaS
Telemedicine platform for Puerto Rico. Patients book licensed doctors, get certificates, and share QR verified documents.
Healthcare
Sample case study
Hoodle
- Problem
- New construction buyers could not find verified builders across markets in one place.
- What we built
- A map first directory with verified builder profiles, search, and workflows for buyers, agents, and lenders.
- Result
- Builder discovery across 48 states, with listings on an interactive map.
Questions
Book a call about the CRM you want to own
Free 20 minute discovery call. Pick a time and that time is the meeting. You will get a calendar confirmation after you book.
Get a quote for custom CRM development